Jonathon Vopinek had a cushy career at Marriott. Title. Paycheck. Comfort. Then life punched him in the gut — and everything changed. He then left RD Olson to launch White Label, and he’s been rewriting the rules of hospitality ever since.
In this episode, we go deep on:
The personal tragedy that lit the entrepreneurial fire. The loss of his daughter.
The AI wave that’s coming for hotel management.
The grit it takes to go solo in a safe world.
The wellness practices that keep leaders sharp.
The power of aligned incentives in unlocking hotel profits.
Let me know what resonates. And if this episode hits home — share it with someone who needs to hear it.
…More fire coming soon.
— Sloan
It’s real. It’s Not Done.
🎧 Listen now → Spotify
AI 2027:
One of the most important—and unsettling—pieces I’ve read this year is the AI 2027 scenario from the AI Futures Project. Framed as a month-by-month forecast, it lays out in striking detail how artificial intelligence could move from today’s powerful but narrow systems to fully autonomous, superhuman agents within just two years. It’s not science fiction—it’s a plausible, research-backed thought experiment that forces us to confront what happens if progress continues at its current breakneck pace. Whether you believe the timeline is too aggressive or right on target, the report challenges us as leaders to think bigger about strategy, governance, and human purpose in a world where machines may soon out-think us. You can read the full report here: https://ai-2027.com/